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时间：2019-05-14 16:00:10 作者：
Business translation covers a wide range of activities, including foreign trade, international transportation, notification and so on. Now, what are the basic principles of business translation?
In today's highly competitive business activities, time is money. Simple and efficient communication has become the main theme of interpersonal communication. Cooperators in business activities often face a dilemma of choices, not only to seize business opportunities, but also to face multiple attacks from competitors, which requires to improve efficiency; this is bound to put forward concise and concise requirements for business documents, in business activities, in addition to commercial advertising to appeal to emotional appeal; business text emphasizes persuasion, not highlighting literary talent, not the pursuit of gorgeous. On the contrary, rhetoric is not only a waste of time and energy, but also a loss of words. On the contrary, it causes confusion, doubts or errors in the understanding of the other party. Therefore, in principle, the translation of business texts should highlight the purpose, strive for concise, simple, objective language, formal style and standardized use of words.
Accurate emphasis on the accuracy of information, concise emphasis on the efficiency of information expression, while clear focus on the appropriate expression, that is, "the best words in the best place", will not produce ambiguity. Language is a double-edged sword. The so-called "one word to accomplish something, one word to heart". Ambiguity in expression can cause serious consequences. In business translation, it is necessary to emphasize clarity and ambiguity so as to avoid being misunderstood or leaving opportunities for the other party. To this end, the language must withstand scrutiny, and even be more straightforward or plain.
Business documents, whether letters or contracts, are important vouchers for both parties to establish business relations. In a sense, they have the function of legal texts. The difference of one word may cause significant property losses, while the difference between the two sides may lead to the breakdown of the transaction relationship and bring the book to court. Therefore, in the process of business translation, it is extremely important to embody the purpose of the original text and to convey this purpose to the target readers, that is, the other side of business cooperation. In order to achieve this goal, translators should not only read the original text carefully, but also understand the conditions involved in the production of the original text, i.e. the process, purpose and basic links of the transaction. Then they should carefully and accurately express the important information of the original text, so as to avoid misreading, mistranslation and ambiguity in the expression of the translated text, thus creating ambiguity and causing communication ambiguity. Party's misunderstanding or misinterpretation.
Like other translators, business translators need not only solid language skills, but also extensive professional knowledge, correct and flexible translation ideas, strategies and methods, in other words, flexibility in translation. As far as linguistic issues are concerned, we can observe and discuss them from different units of translation, and as far as cultural issues are concerned, we can analyze and think about them from their connotations and images. No matter from which angle, translators should always follow the living principle of "concrete analysis of specific situations" and flexibly adopt different translation strategies. It should be pointed out that the premise of flexibility principle is still accuracy. A qualified translator will always put accuracy first.
The above four points are the basic principles of business translation shared by Beijing Translation Company. I hope they will be helpful to you. If you want to know more about them, you are welcome to watch other articles on this website.