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时间：2019-11-21 11:23:17 作者：
Trademarks are very important to corporate image. When translating trademarks, we should take into account the differences in language and culture and conform to the aesthetic psychology of the target customers. What are the common methods of trademark translation shared by the Chinese translation company?
For trademarks, transliteration can be divided into pure transliteration and harmonious transliteration.
(1) pure tone translation is to find words or words with similar pronunciation in the translation according to the pronunciation of the original text. In general, this translation method does not emphasize the meaning of the word itself, but by retaining the sound beauty of the original text, which is full of foreign flavor, exotic, novel and unique, and caters to the consumers' psychology of being innovative and curious.
(2) homophonic translation is also called homophonic pun, that is to say, when translating, we should pay attention to both sound and meaning, reproduce the original pronunciation, and strive to find the characters that conform to the characteristics of the commodity itself and cause good associations.
When the literal translation of the meaning of the original trademark into the target language is compatible with the culture of the target language, the literal translation can be considered.
Some trademarks can make use of the dual features of sound and meaning, and combine transliteration and literal translation creatively. For example, Goldlion is not translated as "Golden Lion", but as "Jinlilai", which not only retains the meaning of "gold", but also satisfies people's desire for auspicious psychology with transliteration of "Lilai", and the translation sounds more novel and exotic than "Golden Lion". For example, when the brand of truly is translated into "Xinli", the word "Xinli" not only embodies the original concept of "taking the letter as the basis", but also retains the pronunciation of the second half. At the same time, the word "Li" also implies the meaning of bringing profits.
Free translation is to express the meaning of the original text in a creative way. When you encounter a trademark that is not suitable for transliteration or literal translation, you can try free translation.
In the process of trademark translation, we can also make up the original trademark in an innovative way, so that the intention of the translated trademark is novel and the probability of repetition with other trademark names is greatly reduced.