商标翻译常用方法有什么?

　　商标对企业形象非常重要，商标翻译时要兼顾语言文化差异、符合目标客户的审美心理，下面中译翻译公司给大家分享商标翻译常用方法有什么?

　　Trademarks are very important to corporate image. When translating trademarks, we should take into account the differences in language and culture and conform to the aesthetic psychology of the target customers. What are the common methods of trademark translation shared by the Chinese translation company?

　　1、音译

　　1, transliteration

　　对商标而言，音译法可以分为纯音译法和谐音译法。

　　For trademarks, transliteration can be divided into pure transliteration and harmonious transliteration.

　　(1)纯音译法是根据原文的发音，在译文中找到与之相似发音的字或词。这种译法一般不强调词本身的意义，而是通过保留原文的音韵美，听起来洋味十足，充满异国情调，新颖别致，迎合消费者标新立异和猎奇的心理。

　　(1) pure tone translation is to find words or words with similar pronunciation in the translation according to the pronunciation of the original text. In general, this translation method does not emphasize the meaning of the word itself, but by retaining the sound beauty of the original text, which is full of foreign flavor, exotic, novel and unique, and caters to the consumers' psychology of being innovative and curious.

　　(2)谐音译法又称谐音双关法，即在翻译时音意义兼顾，在再现原文发音的同时，努力寻求符合商品本身特性、引起美好联想的文字。

　　(2) homophonic translation is also called homophonic pun, that is to say, when translating, we should pay attention to both sound and meaning, reproduce the original pronunciation, and strive to find the characters that conform to the characteristics of the commodity itself and cause good associations.

　　2、直译法

　　2. Literal translation

　　当商标原文的意义直译到目的语后和目的语文化相融，则可以考虑直译。

　　When the literal translation of the meaning of the original trademark into the target language is compatible with the culture of the target language, the literal translation can be considered.

　　3、音译结合直译

　　3. Transliteration combined with literal translation

　　有的商标可以利用其音和意的双重特征，翻译时再创性地使用音译和直译相结合。例如Goldlion没有译成“金狮”，而是译为“金利来”，这样既保留了“金”的富贵含义，又用音译“利来”满足了人们向往吉利的心理，而且译文比“金狮”听起来更加新颖，更具异国风情。再如，Truly牌商标译为“信利”， 既用“信”字体现了原文的“以信为本”的理念，又保留了后半部分的发音，同时“利”字本身也蕴涵了带来利润的意思。

　　Some trademarks can make use of the dual features of sound and meaning, and combine transliteration and literal translation creatively. For example, Goldlion is not translated as "Golden Lion", but as "Jinlilai", which not only retains the meaning of "gold", but also satisfies people's desire for auspicious psychology with transliteration of "Lilai", and the translation sounds more novel and exotic than "Golden Lion". For example, when the brand of truly is translated into "Xinli", the word "Xinli" not only embodies the original concept of "taking the letter as the basis", but also retains the pronunciation of the second half. At the same time, the word "Li" also implies the meaning of bringing profits.

　　4、意译法

　　4. Free translation

　　意译就是不拘泥于原文的形式，把其内涵意义用再创性的译语表达出来。当遇到不适合音译和直译的商标时可以尝试意译法。

　　Free translation is to express the meaning of the original text in a creative way. When you encounter a trademark that is not suitable for transliteration or literal translation, you can try free translation.

　　5、创造新词

　　5. Create new words

　　商标翻译时也可以创新性地在原商标基础上进行合理的杜撰，这样译语商标立意新颖，而且与其它商标名称的重复几率大大降低。

　　In the process of trademark translation, we can also make up the original trademark in an innovative way, so that the intention of the translated trademark is novel and the probability of repetition with other trademark names is greatly reduced.

中译国际翻译（北京）有限公司
China International Translation service Co., Ltd.